When working on technical SEO, there are several key parameters that need to be considered and optimized. Today we will discuss three main indicators that have a significant impact on search engine ranking and can help you outperform your competitors.
Introduction to Metrics
The first important parameter is First Contentful Paint (FCP), which indicates the time it takes for a user to see the first content on the loaded page. The second parameter, Largest Contentful Paint (LCP), measures the time it takes for the largest content on the page to load. And the third, Cumulative Layout Shift (CLS), controls the stability of the page layout at the beginning of loading.
Why is this important?
Understanding and improving these parameters is critically important to ensure fast loading and smooth interaction with your website. Users expect instant access to content, and even small delays can negatively impact the user experience.
Optimization during development
Optimizing FCP, LCP, and CLS is best done at the website development stage rather than afterwards. To do this, it is important to adhere to several key rules:
- Use Inline Styles: Styles for the first screen should be embedded directly using the
<style>tag and placed in the<head>section, ensuring fast loading. - Avoid Dynamic Elements: Elements that change their state upon loading, such as sliders or animations, should be avoided in the loading section.
- Use minimal possible size and weight of graphics for the first screen.
Benefits of Optimization
Applying these simple rules can significantly improve PageSpeed metrics and increase user satisfaction by eliminating the need for page preloaders.
If you encounter issues with Google PageSpeed, it’s important not to ignore them. Technical optimization is an important part of SEO and can significantly impact your website’s positions in search engine results.
Need Help?
If your website runs on WordPress and requires optimization, feel free to reach out to professionals. Technical SEO on WordPress is my profile. I will provide quality work and help your site achieve maximum performance. The cost of services is evaluated individually and starts from $300, depending on the specific situation.
What are your thoughts on this? Share your opinion in the comments!
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